Unick footwear store
Unick Store was founded to provide sneaker enthusiasts with a seamless shopping experience. Whether customers want exclusive, limited-edition releases or stylish everyday sneakers, Unick Store ensures a curated selection that meets every sneakerhead’s needs.
The platform was designed to solve common pain points in sneaker shopping—long wait times, stock shortages, and complicated checkout processes. By integrating smart recommendations, real-time inventory updates, and a user-friendly interface, Unick Store makes buying sneakers effortless and enjoyable.
Goal
We are determined to position our sneaker brand as the top choice for urban youth by seamlessly integrating cutting-edge technology and sustainable practices within the next three years.
Pain point
- Waiting too long shopping time can be frustrating
- Limited editions of sneakers often sell out, making it difficult to secure a pair.
- Don’t have enough time to go shopping.
- Limited availability of certain sneakers in local stores.
- She prefers flexible payment options, including payment on delivery.
- I can’t catch the best offer.
Tools
- miro
- Notion
- figma
My role
- UX design
- UX research
- prototype
Timeline
- Overall: 9 week
- research: 4 week
- designd and testing : 5 week
Research
Qualitative research
This research was conducted employing a quantitative methodology. A survey was distributed to various footwear groups on social media platforms to collect data on the complaints and challenges faced when purchasing sneakers through online applications. The primary focus of this study is to identify the issues and frustrations that consumers encounter during the sneaker ordering process.
- Identify the age groups most likely to purchase and wear sneakers.
- Identify the most popular sneaker brands among Nigerian consumers
- What is the typical price range for sneakers purchased
- Are sneakers bought online, in physical stores, or both?
Priority matrix
This priority matrix clearly shows us which tracks and features need our attention. We make sure that our choices are well received by our audience by carefully studying their needs through in-depth research.
User personal
We had to build with the main user persona in mind so that our choices would be right for the people who would use the product. The main user wants good sneakers and needs a quick delivery method. She also wants fair prices.
Competitor analysis
Our competitive analysis has yielded valuable insights into user flows, features, and visuals that we will apply to our redesign. We will integrate effective UI design patterns from direct competitors, including Mona Mattew, Heels Marketplace, and Shoe Place, to improve our user experience.
User flow
After I finished my sketches, I decided to use them to create a feature that simplifies transactions for customers, to incorporate techniques that allow people to simply order sneakers without problem.
Low-Fidelity-Wireframe
High-fidelity wireframe
Usability testing
Define Testing Goals
Testing Method:
Task-based (self-guided)
5 simulated users (based on e-commerce best practices)
Participants:
Success rate, time-on-task, pain points
Key Metrics:
Iterations
Thanks to usability tests, I’ve identified four major iterations to my original project:
Increase the Add to Cart icon.
Before usability testing
After usability testing
Before usability testing
After usability testing
Lessons Learned
- The endeavor to maintain simplicity can significantly influence the ultimate result, ranging from flowcharts to the prototype experience.
- The significance of having a user interface library that is well-designed and constructed with the help of components, variants, and frames
Maintaining uniformity in your designs is a certain technique to save down on development.